Freeplay
Energy plc is the original and leading global brand of clean,
dependable energy products. Freeplay Energy's clean, patented
technology harnesses human, solar and rechargeable energy
and converts it into electricity to power unique portable,
consumer products replacing conventional disposable battery-powered
systems that are environmentally toxic and expensive. The
current product range includes lanterns,
mobile phone chargers and standalone foot powered generators.
Freeplay Energy's "Lifeline" radio is distributed
throughout the developing world by The Freeplay Foundation
(www.freeplayfoundation.org)
and other AID and Humanitarian organizations such as Unicef
and other United
Nations' agencies.
FREEPLAY ENERGY
RECOGNIZED AS A BRAND WITH A CONSCIENCE
GREENSBORO,
N.C. – As world leader in energy efficiency, Freeplay
Energy was this month internationally recognized as a ‘Brand
with a Conscience’. As one of the nine diverse organizations
singled out for ‘contribution to the betterment of
the society by sustainable, socially responsible and humanistic
behavior’, the company received this accolade at the
fourth annual award ceremony hosted by global branding and
business think tank, the Medinge Group.
At a time when the ethical performance
of international firms is very much in the media spotlight,
Rory Stear, Executive Chairman of Freeplay Energy said,
“It’s truly an honor to be selected for such
an award alongside other strong market brand name contenders
and this recognition serves as a great endorsement of Freeplay’s
efforts in both a commercial and humanitarian capacity.
This award demonstrates the status that can be achieved
by product innovators and category pioneers in a world of
global corporate giants, and highlights the absolute need
to focus on sustainability as a core objective.”
"Freeplay Energy was an early nominee
for this year's Brands with a Conscience Award,” said
Jack Yan, a director of the Medinge Group. “In addition
to the company's humanitarian aims, Freeplay Energy products
are setting the new standards in the sustainable products
industry for useful alternatives and portable energy solutions,
bringing life-improving and dependable technology to people
all around the world. These qualities appealed to the Brands
with a Conscience committee at Medinge."
The application of the company’s
technology has had a significant role in promoting education
and access to life-changing information to isolated communities
in the developing world. To date, over 100,000 Lifeline
radios (powered by Freeplay technology) are being used in
humanitarian projects in over 20 countries. In July 2006,
the company also announced a separate agreement to supply
UNICEF with Lifeline radios and provide electoral education
in the Democratic Republic of Congo.
This accolade for Freeplay comes in the
same month as the Indigo LED lantern was showcased at CES
2007, following its achievement as a product honoree under
the Innovations Design and Engineering category, where trend
data is emerging that indicates consumers are largely unaware
of alternative electronics options and likely to consider
them if given the opportunity.
Other companies recognized for Brand
With a Conscience Awards include: Adnams, Ecover, Fetzer
Vineyards, Freeplay, IKEA, Red, Virgin Group/Virgin Fuels
and Whole Foods. Award ceremonies were held in Paris on
January 25, 2007.
About the Medinge Group
Founded in 2002, the Medinge Group first published a brand
manifesto of eight statements encapsulating a vision of
healthy brands for the future. In 2003, the group authored
a collection of essays entitled Beyond Branding, which explored
the ways in which brands could add value within alternative
business and social models. In 2004, the group established
the annual Brands with a Conscience list to recognize organizations
who epitomize humanistic behaviour; in 2006, Medinge added
a special category of recognition named in honour of its
late colleague Colin Morley, which acknowledges excellence
by an NGO, in keeping with Colin’s humanistic vision.
The Medinge Group maintains an online, automated speakers’
and experts’ bureau accessible through its website
www.medinge.org
About Freeplay Energy:
Established in 1994 and driven by its core purpose of making
energy available to everybody all of the time, Freeplay
Energy Plc seeks to maintain its leadership in creating
and developing the international market for dependable energy
products. Its commitment to this objective is demonstrated
by the establishment of its product range and the formation
of strategic alliances with partners that bring compatible
technology and market leadership to developed and developing
countries worldwide.
Freeplay began trading on AIM in March
2005 under the ticker symbol ‘FRE’ and currently
has a market capitalisation of approximately £15.9
million.
In July 2006, Freeplay Energy announced
the completion of its takeover of the Barrett Marketing
Company and its wholly owned parts and wholesale distribution
subsidiary, Dixie Sales.
Freeplay
Energy plc is the original and leading global brand of clean,
dependable energy products. Freeplay Energy's clean, patented
technology harnesses human, solar and rechargeable energy
and converts it into electricity to power unique portable,
consumer products replacing conventional disposable battery-powered
systems that are environmentally toxic and expensive. The
current product range includes lanterns,
mobile phone chargers and standalone foot powered generators.
Freeplay Energy's "Lifeline" radio is distributed
throughout the developing world by The Freeplay Foundation
(
GREENSBORO,
N.C. – As world leader in energy efficiency, Freeplay
Energy was this month internationally recognized as a ‘Brand
with a Conscience’. As one of the nine diverse organizations
singled out for ‘contribution to the betterment of
the society by sustainable, socially responsible and humanistic
behavior’, the company received this accolade at the
fourth annual award ceremony hosted by global branding and
business think tank, the Medinge Group.